Entries in Marvel Adventures (1)
Comic Book Industry Needs to Think Outside the Panels
Remember how in last week's Immodest Proposal I was talking about characters on The Simpsons aging and I wrote:
And I know that it seems like this is just an extension of the Fanboy mentality that wants the stuff he likes to age with him and not to serve younger people as it served him in his youth. Maybe, and I'll address that next week
I was planning on using this week's post to talk about the issue of continuity, about preserving narratives for some communities and how it may come at a price of alienating other groups. Honest, I was! And, more importantly, I was going to examine the inherent tension that exists between aging groups of fans and the need to bring in fresh blood and new eyes. Luckily, Divine Providence has dropped this story into my lap in a fit of cosmic synchronicity (I'm guessing that's what Jesus was up to instead of Rapturing folks): Starting in September, DC Comics (that's Detective Comics Comics, for you keeping score) will relaunch all their titles (about 50 or so) with new #1 issues. The editors are saying some continuity will be preserved while others will be jettisoned, or updated; what this probably will mean is that it'll be a big mess of old stories blended in with Clark Kent tweeting and everyone meeting this newfangled Wonder Woman for the first time, or something.
But it underscores a real issue in the world of comic books: how do you honor the lifelong fans without distancing yourself from potential new ones? How do you serve adults and children without condescending to the adults or exposing children to subject matter that's too mature for them? My immodest proposal is that comic books need a new dynamic based on a carefully plotted strategy to attract new readers.